Robert McIntosh writing on the Wine Conversation highlights a great rear label he recently found.

Once in a while, in a blue moon they say
The weatherman smiles in a fatherly way.
Instead of capricious with night frosts pernicious
A hot sun shines bright making wines more delicious.
Two thousand and five was just such a year
Which is why Pizzicato is better than beer

Certainly more entertaining than much of the rubbish printed on many bottles. I ask you, how useful is 'good with chicken' or 'great with red meats' ?

Amazing how few producers use that little space effectively as a 'sales' or 'story' advertising spot. I like the little background blurb that appears on the Miles Mossop range.

...named after Miles and Samantha Mossop's son, Maximillian Anthony. Max inherited his name from his grandfathers. This wine offers a modern interpretation of a classic - a charismatic older soul juxtaposed with youthful ardour and a fearless streak of individualism. Characteristics that are to be found in both Max and his grandfathers."