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Social media - putting winemakers in your living room

Posted by Andrew Chapman in News and Comments, 10:00am 29/09/2009. Leave a comment

There's currently a lot of chatter in the press about Social Media with the likes of Twitter raising even more money to fund their continued expansion (an amazing story really when you consider that, as yet, they don't earn any!), plus David Cameron escaping censure from Ofcom for his Twitter-related outburst on Absolute Radio.

But where all these sites really come into their own is when you can access interesting, informative video - giving the consumer the chance to see the winemaker in action, and hear from his/her own lips their story. Wine is as much about the people that make it as it is about the aromas and flavours in the glass in front of you. Video is  a great way to breathe life into the subject, getting you close to the action and as near to possible to the producer without actually being there. Producers aren't the only one to make use of this type of media - Gary Vaynerchuk over at Wine Library TV does it to great effect, and we've been known to turn out the odd video here on Surf4Wine.

Below is a great little video via Decanter magazine of the harvest at Chateau Latour where they catch up with Penelope Godefroy, Quality and Research & Development Manager, as the 2009 harvest kicks off.

 
 
Only this morning our Twitter stream was a abuzz with talk of another blogger using video to document his journey through the world of wine. Louis Villard (no relation to the Villards at Chateau Cissac it seems) has just launched his blog spiltwine. First up is a video food and wine tasting that he is taking part in today - worth a look if you like a combination of food and wine in the palm of your hand via your mobile or on the desk in front of you via your PC.

^ Back to top

 2 comments

Posted by Spiltwine at 10:56am on 30/09/2009
Sadly I have no relation at all with the people at Cissac, nor the famous Rhone producer...
But out of some bizarre family lineage I am proud to say that my grand-uncle (is that what you call it, my dad's uncle) is Huber Piat. Founder of Piat which we all know and love as Piat d'Or.
How's that for a relation!!
-Louis
Posted by Web designer at 12:26pm on 22/10/2009
I really want to like wine. It's fun. It's interesting. It's artful. And, it goes well with food…one of my favorite things. :P Nice blog love it will recommend my friends :)

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