Authentic wine writing, not psychic wine tasting please! Posted by Andrew Chapman in News and Comments, 4:57pm 30/10/2009. 
Today is the start of the European Wine Bloggers Conference in Lisbon - even if you are not a wine blogger and just enjoy finding out more about the wines you drink, it is definitely worth taking a look at the various live feeds, tweets and videos (look under EWBC). These guys are looking at the very latest ways to get information from wineries and retailers out to you the wine drinking public with blogs, videos, Twitter and all sorts of other exciting and innovative communications forums. One of the most important points in this kind of PR is authenticity - be true to yourself and your 'brand'. Which made for a very special kind of irony when I was sent this link earlier today. Two types of communications on the same day. Couldn't be more different. One a win, one a fail. I leave you to decide which works best... ^ Back to top
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